Last edited by Nikolkree
Tuesday, February 4, 2020 | History

1 edition of Successful marketing communications found in the catalog.

Successful marketing communications

Cathy Ace

Successful marketing communications

a practical guide to planning and implementation

by Cathy Ace

  • 384 Want to read
  • 5 Currently reading

Published by Butterworth-Heinemann in Oxford, Boston .
Written in English

    Subjects:
  • Communication in marketing,
  • Green Business,
  • BUSINESS & ECONOMICS

  • Edition Notes

    StatementCathy Ace
    ContributionsChartered Institute of Marketing
    Classifications
    LC ClassificationsHF5415.123 .A27 2001eb
    The Physical Object
    Format[electronic resource] :
    Pagination1 online resource (ix, 210 p.) :
    Number of Pages210
    ID Numbers
    Open LibraryOL25554158M
    ISBN 101429483792
    ISBN 109781429483797
    OCLC/WorldCa166410186

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    In a series of intensely practical observations, Cialdini reveals how your actions and words can profoundly effect the desires and needs of your customers, colleagues and even your competitors. Successful Marketing Strategies They will reward you handsomely for it. The number of customers, especially for durable goods, has been greatly increased by the practice of extending credit, particularly in the form of installment buying and selling.

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